Words and definitions
Thinking about the words we use: they will have a meaning to each and every individual that will have a very personal interpretation. Each person's experience will colour their attitude to words. Perhaps 'Educate' can be positive to many, but negative to those whose experience of school was bad, never to be re-visited. To me an institution is a place where rights and freedoms are limited. We must be wary of using vocabulary that we want to define very specifically. The beauty of Audi's "Vorsprung durch Technik" was that for an English-speaking audience, there is no literal translation of Vorsprung (a compound word of something approximating 'forward' and 'jump'). However it conveyed advanced technology, futuristism and through the use of German language, reliability (shame about the 2015 emissions scandal at parent company VW).