Exhibitions: Still worth a good slice of your marketing budget?
In short, YES! "Research from Hubspot found 68% of professionals value face-to-face interactions more than online; 40% of prospects converted to new customers through face-to-face meetings, and 28% of current business that would be lost without face-to-face meetings. According to a report by the Centre for Exhibition Industry Research (CEIR) 99% of marketers noted that they found unique value in exhibitions that they did not receive from other forms of marketing."Acing Exhibitions on a Budget (Glisser blog)